Born in America, Matthew Wittemeier moved to Australia in his early twenties. Having received his Bachelor of Management and Professional Studies from Southern Cross University, New South Wales, his career in marketing and sales took flight, including stop-overs in the aviation, creative, finance, and software service industries. Twelve years later, he left the sunny beaches of Australia to take up a new challenge in Germany. Matthew is now responsible for Marketing and Sales at INFORM’s Logistics Division. He is a thought-provoking contributor to many industry publications, the INFORM and All Things Supply Chain blog, producer and host of the buzzITtalk podcast, father, and self-proclaimed podcast addict.